An email newsletter is one of the most convenient and easy ways to keep in touch with your clients and prospects. So you’ve made the decision to design an email newsletter to use as your follow up tool in your brand design toolkit? The next decision is how to manage the newsletter from a technical perspective.

You want your email newsletter to be easy to manage — it should involve as little time and effort as possible on your part. You also want your recipients to get the newsletter without it landing in their spam folder. And you want your newsletter to be compliant with spamming laws, like the CAN-SPAM act.

While it’s tempting to send out your newsletter using your normal email software program, it’s not the best choice. Your regular email program doesn’t offer the necessary features — that’s the job of an email newsletter service.

Our email marketing software is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers.

Personalize your customer relations

Studies have shown that people respond better to emails that actually address them via their first name. Our proprietary application allows you to capture your subscribers first name, last name, age, salary — even their shoe size — when they signup to your mailing list. You can then use these fields in your email to deliver personalized content.

Send any type of email communication

Newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations — anything!

Improve sales and increase revenue

Selling a product or service from your website? Why not use Cadmium E-Newsletter Service to send a series of follow-up autoresponders to your potential customers after they signup for your newsletter? You could send them a free whitepaper, more information on your products, or even a “subscriber-only” discount. Your imagination and creativity really are the only limits!

Build trust with your subscribers

One of the most import steps in the buying process is to establish trust with your visitors. By starting your own weekly or monthly newsletter, you’re establishing your website as a credible source of information, which helps your visitors build up their trust in you.

Unlimited number of subscribers and lists

Create hundreds or even thousands of mailing lists and either import your existing subscribers or use Cadmium E-Newsletter Service to automatically create a subscription form for your web site.

Complies with email laws

Cadmium E-Newsletter includes powerful permission features, such as double opt-in confirmation and one-click unsubscribe which puts you in control of your email marketing campaign.